Advertorial Service

Advertorials generate leads and build trust in your brand and product offerings. They are a great way to reach a different type of audience to other forms of advertising and give you an ideal opportunity to support a property launch or introduce a new service.

For just £100 per article, you get:

• A prime position in the news on TheMoveChannel.com
• Exposure for 1 day on TheMoveChannel.com homepage
• Additional coverage on any relevant country or specialist portals
• Permanent inclusion in the news archive and any subject-specific archives
• Distribution to numerous partners that carry TheMoveChannel.com property news content
• RSS feed syndication to many other news aggregator services
• Your article added to more than 40 different online press release distribution wire services
• Inclusion in our Daily Email Digest that is sent to tens of thousands of subscribers
• Extra coverage in our Weekly Summary email sent to many thousands more readers

Style Guidelines

There are many different approaches you can take when writing a press release or news story designed to directly or indirectly promote your company, brand, product or service. However, 7 simple rules will help make sure your article is read by as many people as possible:

1. Headline

Often this will be your only chance to attract the attention of your audience, and you have limited time to do so this, so make it count!

2. Teaser

This is a line or two that should be your "hook" into the story. Remember that you don't want to give the reader so much information that they don't need to click through and read the whole thing!

3. Introduction

The attention span of most readers is very short, so you need to make sure that once they've clicked through to your story, you keep them there. Some possible approaches include posing a question, making a controversial statement, creating a sense of urgency, offering something for nothing or including a call to action.

4. Language

Write in a simple, easy to read language style. Informal beats formal every time. Remember check your spelling!

5. Structure

A natural flow through the article is critical to ensuring that the reader gets to the end and absorbs the full message that you are trying to convey. If you jump around - conceptually - you will confuse the reader and they will quickly lose interest.

6. Personality

This is vital. You need to engage with your audience. It helps to be humourous, opinionated, ironic or witty so that your words come to life, but don't overdo it!

7. Notes

Finally, and this is particularly relevant to press releases, you should include a notes section at the end, where you can include the company name, website and contact details and background information that might be useful to journalists.